III. Results

This section presents the one-month pilot results for increasing customer engagement by 30% through location-based strategies, evaluated by tracking app usage (Stayfit User Logs) alongside traditional system attendance. The data reveals low adoption rates, with engagement declining from 6.25% to 2.70% despite varying total customer numbers, indicating that the current implementation did not significantly improve visibility or accessibility. Further refinements to the strategies are needed to meet the target engagement goal

General Objective: Increase at least 1 additional certified fitness trainer at the gym.

Name of the Fitness Trainer	Diploma	Certifications for Personal Coaching(IFPA)	Certification for Gym Instructor(PAFP)	Practical Training or Experience	Status
Albert Adang	File	❌	❌	✔️	Not certified

Table 1: List of certified fitness trainers

Table 1 presents the qualifications of a fitness trainer, Albert Adang, highlighting the criteria required to be recognized as certified on the Stayfit platform. Although he has submitted a diploma and possesses practical training or experience, he lacks certifications in both Personal Coaching (IFPA) and Gym Instruction (PAFP). As a result, he is marked as “Not certified.” This evaluation supports the general objective of increasing the number of certified fitness trainers in the gym by identifying individuals who need to complete specific certification requirements. The table serves as a reference point for assessing trainer eligibility and guiding efforts to improve the quality of fitness services offered through the platform.

Specific Objective 1: Enhance each client's progress in reaching their fitness goals by at least 60% within the specified time frame.

Clients	Fitness Goal	Time Frame	Date Started	Current Weight	Target	Day1 Weight	Day11 Weight	Day21 Weight
Roy Francisco	Weight Loss	1 month	12-20-2024	100kg	88kg	99.3kg	98.6kg	97.2kg

Clients	Fitness Goal	Time Frame	Date Started	Current Weight	Target	Day1 Weight	Day11 Weight	Day22 Weight
Kurt Daragosa	Weight Loss	1 month	12-20-2024	86kg	79kg	85.4kg	84.2kg	82kg

Table 2: Client Progress

Table 2 presents the results of a one-month deployment aimed at enhancing each client's progress in reaching their fitness goals by at least 60% within the specified timeframe. Roy Francisco began at 99.3 kg with a target of 88 kg and reduced his weight to 97.2 kg by Day 21, achieving a 50% progress toward his goal. Kurt Daragosa started at 85.4 kg with a target of 79 kg and reached 82 kg by Day 22, reflecting a 61.9% progress. These results indicate that one of the two clients successfully met the objective, while the other showed notable improvement, demonstrating the platform’s effectiveness in promoting consistent weight loss and client engagement during the one-month period.

Specific Objective 2: Increase customer engagement by 30% through implementation of strategies that improve the gym's visibility and accessibility through the integration of location-based features.

Day	Date	Total Customers	Current System Attendance (without using the app)	Stayfit User Logs	Percentage of Engagement
1	12-20-2024	32	30	2	6.25%
11	12-30-2024	44	42	2	4.55%
21	01-09-2025	29	28	1	3.45%
22	01-10-2025	37	36	1	2.70%

Table 3: Customer Engagement

Table 3 presents the results for increasing customer engagement by 30% through location-based features showing a decline in engagement rates, dropping from 6.25% on Day 1 to 2.70% by Day 22. Despite fluctuations in total customer numbers (ranging from 29 to 44), the usage of the Stayfit app remained consistently low (1-2 users per day), while the majority of attendees continued using the current system. This suggests that the implemented strategies, such as location-based features, did not significantly improve engagement or visibility during this period, highlighting the need for further analysis or adjustments to achieve the 30% target.